ENJOY Luxury Shampoo Review: A Sulfate‑Free Option for Thick, Coarse & Curly Hair
If your hair is thick, coarse, curly, or just chronically frizz‑prone, ENJOY Luxury Shampoo is consistently positioned as a sulfate‑free cleanser designed to leave hair smoother and softer, while supporting color and shine. With 4.7 out of 5 stars from over 1,700 ratings on Amazon, it’s one of the more reviewed options in the professional sulfate‑free category.
In this review, we break down the formula, who it’s actually best for, what the pH claim means in practice, and where you can buy it with the most hassle‑free experience.
⭐ 4.7/5 — 1,702 ratings on Amazon
In Stock · Fulfilled by Amazon · Free Returns · 30-Day Refund/Replacement
Check Current Price on Amazon (paid link)Product at a Glance
| Brand | ENJOY |
| Size | 10 fl oz (also available in 33 oz) |
| Formula | Sulfate-Free |
| pH Level | 5.0 – 6.0 |
| Best For | Thick, Coarse, Curly Hair |
| Key Benefits | Frizz Control, Moisture, Smoothing, Color Hold |
| Amazon Rating | ⭐ 4.7/5 (1,702 ratings) |
| Amazon ASIN | B000SBWIU6 |
Who This Shampoo Is Best For
Retailers consistently position ENJOY Luxury Shampoo for people with:
- Thick hair that needs effective cleansing without stripping
- Coarse hair prone to dryness and roughness
- Curly hair that needs frizz management and moisture retention
- Color-treated hair that benefits from a gentler wash routine
A note on scalp sensitivity: Dermatology sources note that shampoos can trigger irritant or allergic contact dermatitis, often due to surfactants, preservatives, and fragrance. This shampoo contains fragrance on all published ingredient lists, so if you have a reactive scalp, patch testing is a sensible first step.
Key Claims — Explained in Plain English
✅ Sulfate-Free
ENJOY Luxury Shampoo is marketed as sulfate-free across all major retailer listings and the brand’s own parent site. In practice, “sulfate-free” means the formula avoids classic sulfates like sodium lauryl sulfate (SLS), which dermatology sources describe as a strong irritant at certain concentrations.
However, it’s important to understand: sulfate-free does not automatically mean irritation-free. The whole formula — including surfactant system, preservatives, and fragrance — determines how a product feels on your specific scalp. Think of “sulfate-free” as a comfort preference signal, not a guarantee.
✅ pH 5.0–6.0
Multiple sellers list this shampoo at pH 5.0–6.0. Why does this matter? A 2017 dermatology journal study on shampoo pH found that while there is no universally agreed “ideal” pH, evidence suggests that a pH near 5.5 may be preferable, and that alkaline (high) pH shampoos are associated with friction, frizz, and cuticle damage.
That doesn’t mean this shampoo will “fix” frizz — but it does explain why a pH in this range is a reasonable positioning claim for a frizz-control product.
✅ Color-Holding Formula
Amazon’s product listing includes “color holding formula” and “locks in hair color” among the feature bullets. These are manufacturer claims; no independent controlled testing data is publicly available to verify the extent of color protection. Treat it as a marketing position — useful if you’re also color-treated and want a shampoo marketed as color-safe.
Ingredients Overview (and Why You Should Always Double-Check the Bottle)
Important transparency note: Different retailers publish different ingredient lists for ENJOY Luxury Shampoo. This likely reflects reformulations over time, listing lags, or regional packaging differences. Always verify the ingredient list on the physical bottle you receive, especially if you avoid specific preservatives or have fragrance sensitivities.
Across major retailer listings (Amazon, Beauty Care Choices, Planet Beauty), the primary cleanser is consistently listed as Sodium C14‑16 Olefin Sulfonate, supported by amphoteric and secondary surfactants. Here’s a breakdown of commonly listed key ingredients:
| Ingredient | Role | Appears On |
|---|---|---|
| Sodium C14‑16 Olefin Sulfonate | Primary anionic surfactant / cleanser | All major listings |
| Cocamidopropyl Betaine | Amphoteric co-surfactant, foam booster | Amazon, Beauty Care Choices |
| Sodium Cocoamphoacetate | Mild amphoteric surfactant | Amazon |
| Hydrolyzed Soy Protein & Hydrolyzed Silk Protein | Film-forming, conditioning agents | Amazon, Beauty Care Choices |
| Keratin Amino Acids | Hair-strengthening conditioning | Amazon, Planet Beauty |
| Panthenol (Pro-Vitamin B5) | Humectant, conditioning agent | Amazon, Planet Beauty |
| Tocopherol (Vitamin E) | Antioxidant | Amazon |
| Fragrance | Scent | All major listings |
The Cosmetic Ingredient Review (CIR) safety panel has reviewed the primary surfactant class (α-olefin sulfonates) and characterized it as a surfactant/cleansing agent category with documented toxicology and irritation data. Panthenol has also been reviewed by the CIR and found safe for use in cosmetics under current formulation norms.
How to Use ENJOY Luxury Shampoo
Directions are consistent across all major sellers:
- Wet hair thoroughly
- Apply shampoo and work into hair and scalp
- Rinse well
- For more lather or a more intense cleanse, repeat
- Follow with your conditioner of choice (the matching ENJOY Luxury Conditioner is frequently sold as a set)
One seller also notes it “can also be used as a luxurious skin wash” — an optional tip if you enjoy multi-use products.
What Customers Say
Amazon’s AI-generated review highlights (compiled from verified purchase text) show that buyers most commonly mention:
- Good quality and perceived salon-grade feel
- Hair feeling silky and healthy after use
- Positive effect on frizz management
- Color and shine support
- A pleasant scent
Value perception is described as mixed in Amazon’s review summary — some buyers feel the price point is justified by results, while others compare it against lower-priced alternatives. Given the 4.7/5 average across 1,702 ratings (as shown on Amazon, March 31, 2026), overall satisfaction skews positive.
Where to Buy ENJOY Luxury Shampoo
The same product is available across several online retailers, but availability, bundle options, and return policies differ:
| Retailer | Status (March 2026) | Notes |
|---|---|---|
| Amazon | ✅ In Stock | Fulfilled by Amazon, free returns, 30-day refund/replacement |
| Planet Beauty | ❌ Sold Out | Available in 10 oz & 32 oz when in stock; pH listed |
| Beauty Care Choices | ⚠️ Extended Backorder | Duo set (shampoo + conditioner, 33.8 oz each) available |
| Han’s Beauty Store | ℹ️ Check site | Available in 2 oz, 10 oz, 33 oz sizes |
Our recommendation: For the most straightforward buying experience — especially if you want fast shipping, easy returns, and confirmed availability — Amazon is the most convenient option right now. Check the current price using the link below (prices fluctuate, so we don’t list a static number).
Ready to try ENJOY Luxury Shampoo?
Check Current Price on Amazon (paid link)Free returns · Fulfilled by Amazon · 30-day refund/replacement window
Frequently Asked Questions
Is ENJOY Luxury Shampoo sulfate-free?
Yes, it is marketed as sulfate-free across multiple retailer listings and by the brand’s parent company. It does not contain classic sulfates like sodium lauryl sulfate (SLS). However, the primary cleanser is Sodium C14‑16 Olefin Sulfonate, an anionic surfactant used in many sulfate-free formulas.
What hair types is ENJOY Luxury Shampoo best for?
Retailer pages consistently position it for thick, coarse, and curly hair types. It is also marketed as a frizz-control and moisture formula suitable for color-treated hair.
What is the pH of ENJOY Luxury Shampoo?
Multiple sellers list it at pH 5.0–6.0. This slightly acidic range is commonly referenced in haircare for supporting cuticle smoothness and managing frizz.
Is ENJOY Luxury Shampoo good for color-treated hair?
It is marketed as a “color holding formula” and described as helping to “lock in hair color.” These are brand claims; treat them as a positioning signal rather than a guaranteed outcome.
Where can I buy ENJOY Luxury Shampoo?
It’s available on Amazon (currently in stock), and through specialty beauty retailers including Planet Beauty and Han’s Beauty Store, though availability varies. Amazon currently offers the easiest returns and fulfillment. (paid link)
Does ENJOY Luxury Shampoo contain fragrance?
Yes. Fragrance appears on all published ingredient lists. If you have fragrance sensitivities or a reactive scalp, this is worth knowing before purchasing.
Affiliate Disclosure: As an Amazon Associate I earn from qualifying purchases. Product ratings and availability data cited in this article were observed on March 31, 2026. Prices and stock status may have changed — always check Amazon for the most current information. This post is not sponsored by ENJOY or its parent company. Ingredient lists may vary by retailer and formulation batch; always verify on the physical product packaging before use.
